WHAT IS DRIVING INDIAN MOBILE GAMING INDUSTRY
Gaming in India is still in very early stages but the future of the Indian mobile gaming industry is exciting and poised for rapid growth. The demand for games is on an upward curve. Now India has more than 250 game development companies compared to just 25 in 2010 and at least two startups are coming up every month to address the growing demand for games.
As per a report released by KPMG and Indian Federation of Sports Gaming (IFSG), the total number of online gamers in the country grew 10 times over the last eight years to 250 million individuals in 2018.
With a larger appetite for gaming in India, there’s more money moving through the industry, with increased overseas investment and partnership. Estimates suggest that India’s mobile games market will be worth $1.1 billion by 2020, and the number of users projected to become 628 million by then. The Indian gaming market is growing on the back of young population with high spending power, cheap data charges, and mobile phone prices, and localized content ably supported by frictionless payments.
With more than 60 percent of the population below 35 years of age, India has the largest potential market for gaming. This is a remarkable statistic as, over the next decade, 190 million Indians will come of gaming age adding more gamers. According to the global research firm ‘eMarketer’, it is estimated that India will rise above the US as the second-largest mobile market in the world.
High Penetration of Smart Phones
The increased accessibility to smartphones has also to rise in the popularity of gaming. Now at the tap of a screen, one can download games onto a smart device. With smartphones becoming more affordable, a major chunk of the Indian population carries a powerful mobile device in their pocket. With more than 500 million mobile phones available now gaming is just a tap away.
Mobile phones becoming the platform of choice for young online gamers, there has been a huge spurt in mobile gaming with mobile game developers creating innovative and addictive games. Rising smartphone users have created a stable marketplace for the mobile gaming sector, as users are constantly on the lookout for new forms of entertainment. The flexibility mobile phones offer in terms of the potential “anytime, anywhere’ usage” has given total control to the gamers as to what games to play and when to play and how long to play.
The penetration of the internet in the lives of Indians is way deeper than it can be understood. According to the report, the mobile internet user base in India has grown by 65% in urban India and 99% in rural India. This is a strong backup for the mobile gaming industry, as it increases the likelihood of flawless mobile gaming experience in India. With cheap data plans offered by mobile service providers throughout India, gaining access to the internet is not so difficult. Now you can get unlimited 1 month of data for less than $5 or INR.350. 55-60% of the internet population in India today is playing online games.
Higher Disposable Incomes
People in India are spending more money on games than ever before. Higher disposable incomes have been a driving factor for this robust growth of online gaming in India. The country’s rising middle class is more willing to pay for gaming content as compared to a decade back. With per capita income expected to increase 10.2% to Rs 2,66,500 by 2025, discretionary spending is also expected to increase to 45% in 2025, from 35% presently.
The increased adoption of making online payments has made playing online rummy very lucrative. The secure payment gateways ensure that the users’ money is absolutely safe. India’s digital payments have expanded 10 times in the last decade with the advent e-wallets as people don’t have to depend on banking or cards to make the online purchase. Digital payments users are expected to increase to 300 Mn by 2020 from 60-80 million in 2016.
Great Source of Entertainment
Entertainment is shifting from passive like watching TV for instance to more active playing games and engaging with people or even a system.
After social media, online games are considered to be a great source of entertainment. Now the young and vibrant Indians have new avenues to explore.
Social Gaming is a buzzword these days. The ability to play with multiple players over the internet on a common platform are keeping the players occupied 24/7. People play these games for various reasons the primary being to have fun and to relieve themselves of the stress. With the rising technological revolution, social gaming is all set to rule the internet in the years to come.
Real Money Games (RMG), an emerging segment of the online gaming industry offering games like rummy, poker, daily fantasy sports and trivia quizzing, is gaining popularity in India.
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