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THE GROWTH OF MOBILE GAMING IN INDIA
India’s gaming industry has gone through a major makeover from the early 1990s when video game consoles developed by Nintendo and Sega, and arcade games-based video game parlors used to be the go-to place for gamers. In the early 2000s, with easy access to digital gaming platforms via consoles and PCs that people enjoyed online gaming from the comforts of the home.
The rise of social media platforms in the mid-2000s further opened the gates of gaming across age, gender and socio-economic groups to a larger percentage of Indians, Facebook’s Farmville and Mafia Wars got millions of Indians hooked. And the smartphone revolution now has provided easy access to pre-embedded games and applications to gamers. Over the decades, the mobile gaming experience has leveled up from the ‘Snake’ for monochrome phones to ‘Infinity blade’ for iOS. With the advancement in game engines, CPU and GPU technologies, game developers are able to optimize the performance bottlenecks in smartphones.
It has been more than a decade since gaming shifted from physical tables to virtual ones witness skyrocketing growth for the online gaming industry. Today news, social media and gaming apps are the top three categories installed by the Indian mobile users. From 2017 to 2018, there was a 94 percent jump in installations of news-related apps, followed by an 80 percent increase in social media-related apps and gaming apps at 52 percent.
From the 120 million online gamers in 2016, the online gaming industry is expected to witness the growth in the number of online gamers to 310 million by 2021. According to FICCI KPMG 2016 Report, the gaming industry is as big as INR 26.5 billion, and the industry is likely to grow to INR 50.7 billion in the year 2020.
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